MinusEstPlus

MinusEstPlus is born from the spirit of a group of mountain sports lovers as a reaction to the illusion that no limit is given to mankind on this earth anymore.

Only a self-limited usage of resources allows for a renovated equilibrium between mankind and nature: nowadays, no summit on earth is inaccessible and only the minimum usage of resources gives value to its conquest.

They decided to craft products that they sell under the brand MinusEstPlus. MinusEstPlus ( “Moins c’est Plus,” or “Less is more” or "Meno è Più") means: